Even today, with all of Twitter’s popularity, people still ask “What’s the point?” Unfortunately these are the people that just may never get it.
That’s why whenever I see a good case study for Twitter I can’t help but point it out. Today the band Paramore is seeing first hand the way Twitter can launch a brand. This is a prime example of how Twitter is useful, meaningful and an important tool for advertising and marketing…
Yesterday the band Paramore was in a studio in London being interviewed by BBC Radio who recorded the session. The band put a couple video clips up on YouTube of themselves performing from the interview, and also posted the videos on their own Website’s blog: www.paramorefans.com. They also included a free MP3 of the songs available to download from their site. Most noteably is their beautiful cover of “Use Somebody” originally sung by Kings of Leon. It’s an absolutely awesome song.
Today, not but 24 hours later the term “Use Somebody” is a Trending Topic on Twitter – and when you search for it you see nothing but praise for Paramore and their cover…and the two videos on YouTube are at 25,000 views each and growing by the minute. Ironically, the orginal song by Kings of Leon hasn’t ever received this much press.
All Paramore did was post a couple videos and a free mp3 and their fans did the rest. One person tweeted how they liked it, his friends tweeted how they liked it too, and so on…. until so many people tweeted about it that it became a top trend on Twitter – and that’s where I saw it – which is the real success of the story. Until 20 minutes ago I had never heard of Paramore. Now I’m in love with their cover of one of my favorite songs and I’ve had the opportunity to download other songs from their Website and have become an instant fan (and here I am blogging about it).
You really couldn’t ask for a better example of a social media sucess story.
